Guerrilla Marketing (Kindle)

  • Paperback
  • 304
  • Guerrilla Marketing
  • Alexander L. Fattal
  • en
  • 15 May 2019
  • 9780226590646

Alexander L. Fattal ã 1 CHARACTERS

CHARACTERS è Guerrilla Marketing The twenty first century Taking a global view of information warfare Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities but also with political exiles in Sweden and peace negotiators in Havana Throughout Fattal deftly intertwines insights into the modern surveillance state peace and conflict studies and humanitarian interventions on one ha. While Fattal s book is advertised under Anthropology Latin American Studies and Media Studies I also recommend it to anyone who is interested in Peace and Conflict as well as Critical War Studies In approaching security issues from an anthropological perspective Guerilla Marketing joins the ranks of Gusterson s Nuclear Rites and Masco s Theatre of Operation but offers a wholly new perspective on the complex issues of conflict insurgency and demobilisation Moreover this book offers a fantastically nuanced insight into the woes of combatants post conflict and their multifaceted motivations to join an armed group in the first place The Fresh Water Flora and Fauna of Central Park deftly intertwines insights into the modern surveillance state peace and conflict studies and humanitarian interventions on one ha. While Fattal s book is advertised under Anthropology Latin American Studies and Media Studies I also recommend it to anyone who is interested in Peace and Conflict as well as Critical War Studies In approaching security issues from an anthropological perspective Guerilla Marketing joins the ranks of Gusterson s Nuclear Rites and Masco s Theatre of Operation but offers a wholly new perspective on the complex issues of conflict insurgency and Huiti�me Partie Des Affaires Du Temps demobilisation Moreover this book offers a fantastically nuanced insight into the woes of combatants post conflict and their multifaceted motivations to join an armed group in the first place

CHARACTERS Guerrilla MarketingGuerrilla Marketing

CHARACTERS è Guerrilla Marketing Nd with critical engagements with marketing consumer culture and late capitalism on the other The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions   Full of rich unforgettable ethnographic stories Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict  . Attack the heart How consumer marketing techniues transformed counter insurgency into a humanitarian project

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CHARACTERS è Guerrilla Marketing Brand warfare is real Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens Alexander L Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia This layered case study illuminates a larger phenomenon the convergence of marketing and militarism in. Reading less like an academic book and like an in depth ethnographic study of an advertising company and its role in branding and marketing a conflict In this circumstance the conflict is in Colombia and this activity led by the company from its lofty offices in Bogot has been labelled as Militainment and I cannot think of a better word to describe their work In Fattal s extensively researched book he analyzes the role of marketing in the individual demobilizing program and the way in which the Colombian government changed their course to wage an anti guerrilla war Here we see the belief that successful branding has the ability to reconcile the irreconcilable Aside from the telling accounts of how and why individuals joined up with the FARC guerrillas one of the key elements for me in this book was the difficulty that Fattal encountered as an objective observer Information was shared with Fattal and people in the government wanted to hear his thoughts and he correctly denied them his feedback leading to friction within the group Read this book G�ldi-G�ldli-G�ldlin: Beitrag Zur Kenntnis Der Geschichte Einer Schweizerischen Familie (Classic Reprint) details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens Alexander L Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia This layered case study illuminates a larger phenomenon the convergence of marketing and militarism in. Reading less like an academic book and like an in Minutes of the Proceedings of the Sixth Convention Delegates from the Abolition Societies Established in Different Parts of the United States depth ethnographic study of an advertising company and its role in branding and marketing a conflict In this circumstance the conflict is in Colombia and this activity led by the company from its lofty offices in Bogot has been labelled as Militainment and I cannot think of a better word to The North Carolina Practical Spelling-Book: A Complete Graded Course in Orthography for the Use of Public and Private Schools (Classic Reprint) describe their work In Fattal s extensively researched book he analyzes the role of marketing in the individual Pour Moi Seule demobilizing program and the way in which the Colombian government changed their course to wage an anti guerrilla war Here we see the belief that successful branding has the ability to reconcile the irreconcilable Aside from the telling accounts of how and why individuals joined up with the FARC guerrillas one of the key elements for me in this book was the Talks about Animals (Classic Reprint) difficulty that Fattal encountered as an objective observer Information was shared with Fattal and people in the government wanted to hear his thoughts and he correctly Manual of Ready Reference to Classic Fiction denied them his feedback leading to friction within the group Read this book